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Why you need a ‘lipsmackin’ communication strategy

By John Chapman, Programme Director | Wednesday 9th November 2016.

John Chapman
“Lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ Pepsi.”

This is from an advert of the 1970s promoting Pepsi Cola explaining 10 things Pepsi Cola does.

At project initiation I am often asked why we need to develop a communication Strategy.

Consider the following 52 different ways to communicate (as of November 2016):


Watching a video – with a refreshing cola on hand

Work email, Gmail,, Yahoo! Mail, snail mail, courier, WhatsApp, Snapchat, Facebook, Facebook Messenger, Instagram, Skype, WebEx, Facetime, landline audio, personal mobile phone, work mobile phone, text message, iMessage, picture message, video message, voice mail message, conference calls, face to face meetings, town hall meetings, stand up meetings, sit down meetings, meetings in the corridor, water cooler meetings, project reports, posters, flyers, handouts, brochures, pamphlets, booklets, newsletters, bulletins, YouTube, Dailymotion, Vimeo, Yammer, websites, SharePoint, Google Docs, Google Sheets, OneNote, wikis, LinkedIn, Xing, Tumblr and digital signage.

The success of a project ultimately relies on those who will be using the solution. They need to be properly engaged and informed. So it’s why that it’s best to discuss how to effectively communicate, and why we need to agree a Lipsmackin’ Communication Strategy at project initiation.

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